Amit Sanghi has joined V360 Group, Delhi, as Director – Media Relations, a move he shared in a recent update.In his new role, Sanghi will lead media engagement initiatives, focusing on strategic storytelling, strengthening journalist relationships, and driving communication strategies.Prior to this, he served as Associate Director at Kaizzen. He has also held roles including Group Manager – PR at Teamwork Communications Group, Account Manager at Adfactors PR, and Senior Account Executive at Publicist Network.Earlier in his career, Sanghi worked in broadcast media as Associate Producer at India News and Assistant Producer at Total TV.

FTI Consulting, Inc. reported fourth quarter 2025 revenues of $990,746,000, up 3.6% from $956,167,000 in Q3 2025 and 10.7% from $894,924,000 in Q4 2024. Revenue growth excluding the estimated impact of foreign currency translation was 9.1% compared to the prior year quarter.Net income for Q4 2025 was $54,531,000, compared to $82,818,000 in the previous quarter and $49,710,000 in Q4 2024. Earnings per diluted share were $1.78, versus $2.60 in Q3 2025 and $1.38 in Q4 2024. Adjusted earnings per diluted share were $1.78, compared to $2.60 in Q3 2025 and $1.56 in Q4 2024.Adjusted EBITDA in Q4 2025 totaled $106,238,000, compared to $130,573,000 in Q3 2025 and $73,743,000 in Q4 2024. Adjusted EBITDA margin was 10.7%, compared to 13.7% in the prior quarter and 8.2% in the year-ago period.Q4 2025 Segment PerformanceCorporate Finance generated revenues of $423,189,000, increasing 4.5% sequentially and 26.1% year over year. Adjusted Segment EBITDA was $80,112,000, with a margin of 18.9%.Forensic and Litigation Consulting reported revenues of $192,879,000, down 0.9% from Q3 2025 and up 9.7% from Q4 2024. Adjusted Segment EBITDA was $23,818,000, with a margin of 12.3%.Economic Consulting recorded revenues of $176,225,000, up 1.8% quarter over quarter and down 14.5% year over year. Adjusted Segment EBITDA was $1,027,000, with a margin of 0.6%.Technology posted revenues of $99,047,000, up 5.3% from Q3 2025 and 9.3% from Q4 2024. Adjusted Segment EBITDA was $14,798,000, representing a 14.9% margin.Strategic Communications reported revenues of $99,406,000, rising 11.2% sequentially and 14.8% year over year. Adjusted Segment EBITDA was $19,039,000, with a margin of 19.2%.Full Year 2025 ResultsFor the year ended December 31, 2025, revenues totaled $3,788,857,000, an increase of 2.4% from $3,698,652,000 in 2024. Revenue growth excluding the estimated impact of foreign currency translation was 1.6%.Net income for FY 2025 was $270,871,000, compared to $280,088,000 in FY 2024. Earnings per diluted share were $8.24, up from $7.81 in 2024. Adjusted earnings per diluted share were $8.83, compared to $7.99 in the prior year.Adjusted EBITDA for the full year was $463,615,000, compared to $403,685,000 in 2024. Adjusted EBITDA margin improved to 12.2% from 10.9%.Full Year 2025 Segment BreakdownCorporate Finance generated $1,550,969,000 in revenues, up 11.5% year over year. Adjusted Segment EBITDA was $314,124,000, with a 20.3% margin.Forensic and Litigation Consulting reported revenues of $764,687,000, up 10.8%. Adjusted Segment EBITDA totaled $135,145,000, with a margin of 17.7%.Economic Consulting posted revenues of $720,829,000, down 16.5% from 2024. Adjusted Segment EBITDA was $25,079,000, with a margin of 3.5%.Technology revenues were $373,883,000, reflecting a 10.5% decline year over year. Adjusted Segment EBITDA was $45,318,000, with a margin of 12.1%.Strategic Communications generated revenues of $378,489,000, up 12.6% from the previous year. Adjusted Segment EBITDA was $67,332,000, with a margin of 17.8%.Cash and Capital PositionAs of December 31, 2025, cash and cash equivalents stood at $265,091,000, compared to $145,967,000 at September 30, 2025 and $660,493,000 at December 31, 2024.Accounts receivable, net, were $1,037,678,000. Days Sales Outstanding was 88 days, compared to 102 days in Q3 2025 and 97 days in Q4 2024.Net cash provided by operating activities for FY 2025 was $152,132,000. Free Cash Flow totaled $93,601,000, compared to $360,197,000 in 2024.Total debt as of December 31, 2025 was $365,000,000.

Branding Edge, a capital markets-focused strategic communications consultancy, has been appointed as the official strategic communications and media partner for S45, India’s first AI-native investment banking platform.The mandate will focus on building S45’s long-term positioning at the intersection of capital markets, technology, and institutional trust, as the platform introduces an AI-led operating system aimed at modernising how Indian companies approach IPO readiness, execution, and investor engagement.Branding Edge will support S45 across key communication pillars, including brand narrative development, founder positioning, financial media strategy, corporate reputation, thought leadership, and stakeholder messaging — as the platform expands its visibility among issuers, bankers, investors, and the broader capital market ecosystem.S45 is designed to replace fragmented legacy workflows — traditionally dependent on spreadsheets, manual disclosures, and disconnected demand tracking — with a unified, real-time execution framework powered by intelligence, automation, and governance.Deepank Bhandari, Founder, S45, added: “Our goal at S45 is to modernise investment banking execution through a real-time operating system that brings transparency, speed, and decision intelligence to the IPO lifecycle. Branding Edge brings deep capital market experience and a strong understanding of how credibility is built with issuers, investors, and the financial media. We look forward to building S45’s narrative with a partner that understands both markets and modern storytelling.”Speaking on the partnership, Rahul Tekwani, Managing Partner, Branding Edge, said: “S45 is not just a new product, it is a category shift. What excites us is that the platform is building the missing operating layer of India’s capital markets. At Branding Edge, we partner with leadership teams navigating high-stakes moments, and S45 is entering one of the most consequential moments of the decade — where IPO execution must evolve as quickly as India’s growth. We are proud to support this journey.”With this partnership, Branding Edge continues to strengthen its position as a specialist strategic communications firm for IPO readiness, investor narrative building, and capital market reputation management, working closely with founders, promoters, and leadership teams shaping India’s next generation of market stories.

Golin MENA has been appointed as the public relations agency for World Art Dubai 2026 for the second year, adding one of the region’s most prominent cultural platforms to its growing portfolio of arts and lifestyle clients. Under the mandate, Golin MENA will lead strategic communications and media engagement for the 12th edition of the contemporary retail art fair, amplifying its role in supporting regional and international artists while driving broader audience visibility across the UAE and the Middle East. World Art Dubai has become a key fixture on the region’s cultural calendar, bringing together galleries, independent artists and collectors, and making art more accessible to diverse audiences.Stephen Worsley, Regional Managing Director at Golin MENA, said: “World Art Dubai is a platform that genuinely champions creativity and accessibility in the region. We’re excited to partner with a brand that not only supports emerging and established artists, but also plays a meaningful role in shaping the UAE’s cultural landscape. Our focus will be on building compelling narratives around the fair and ensuring it continues to grow its impact and visibility ahead of 2026.”The win further reinforces Golin MENA’s expertise in culture-led communications and its continued expansion across lifestyle and destination accounts.

Serena Menon, former Head of PR at Netflix India, has joined Prime Video to head communications and public relations for the Prime Video and Amazon MGM Studios teams across the Asia-Pacific (APAC) region.At Netflix India, Menon led PR and communications strategy across content, brand positioning, and corporate storytelling, contributing to the platform’s local original content expansion and media engagement. She brings experience from journalism with Hindustan Times and ELLE, and leadership roles in media, entertainment, and marketing communications.In the similar news, Prime Video recently saw Ananta Das step down as Head of Brand PR, Prime Video APAC, marking a transition in the platform’s regional communications team.Menon’s appointment reflects Prime Video and Amazon MGM Studios’ focus on strengthening communications and PR across the APAC market amid growing content investments and evolving audience engagement.

DailyObjects, India’s leading design-driven lifestyle-tech brand, has appointed Pooja Popli as Lead – PR & Corporate Communications to strengthen its brand narrative and corporate positioning.In this leadership role, Pooja will lead strategic communications to enhance brand reputation and align PR initiatives with the company’s long-term growth objectives.Pooja joins DailyObjects from V360 Group, where she spearheaded high-impact PR strategies for marquee global and domestic brands including Anheuser-Busch InBev, Pernod Ricard India, Kia India, and luxury watchmakers Rado and Omega. She also led communications for major platforms such as the 71st Miss World 2023 India and large-scale international cultural events.With over a decade of experience in strategic PR planning, media relations, and corporate communications, Pooja has built a strong track record in strengthening brand equity and visibility. Her professional journey includes leadership roles at Kindlewood Communications, where she drove new business development and high-impact influencer outreach, along with earlier experience across integrated communications and brand strategy functions.Her expertise in managing complex client portfolios across sectors including automotive, consumer technology, luxury, alcobev, and startups will play a key role in strengthening DailyObjects’ brand leadership as the company accelerates its growth.

Alwaleed Osman has joined Brazen MENA as Senior Manager, PR and Business Development. He announced the move on LinkedIn, marking a return to the agency where he previously served as Account Executive.Osman is also the founder of EMCEE.AE and has served as an official adjudicator for Guinness World Records. Prior to this appointment, he held roles at Action Global Communications and BPG Group, along with earlier experience across events, media and communications.

Netflix has appointed Joy Albert as vice president of communications for the Asia Pacific region. She will step into the role on 9 March in Singapore and report to chief communications officer Dani Dudeck.Albert joins from Google, where she spent over 12 years and most recently served as director of communications for Asia Pacific. Prior to Google, she held roles at FrieslandCampina and Burson-Marsteller.In a LinkedIn post, Albert said she has been a fan of Netflix since 2004 and described it as a privilege to lead Asia Pacific communications at this time. She highlighted the strength of storytelling from the region and Netflix’s contribution to local economies and the export of Asian culture globally.Dudeck, who reports to co-CEO Ted Sarandos, also announced the appointment of Flávia Vígio as vice president of communications for Latin America. Vígio joins from TelevisaUnivision. Dudeck said both leaders will work with regional teams to support creators, elevate local stories and strengthen global engagement.The appointments come as Netflix has submitted a bid of approximately US$82.7 billion to acquire studio and streaming assets from Warner Bros.. Warner Bros. shareholders are scheduled to vote on the bid on 20 March.Over the past year, Netflix has released several titles including Stranger Things season five, Wednesday season two and Squid Game season three. In 2026, the platform has launched Bridgerton season four, Single’s Inferno season five and Can This Love Be Translated, with upcoming releases including BEEF season two, Virgin River season seven and Avatar: The Last Airbender season two.

India’s advertising market has not just grown – it has structurally transformed.According to the Madison Advertising Report 2026 released by Madison World, India’s adex reached 1,55,105 crore in 2025 under an expanded market definition, reflecting 12% growth over 2024. Crucially, Digital now accounts for 60% of total advertising spends, marking a decisive shift in market composition.The revised sizing incorporates Quick Commerce (Q-Comm) and MSME Digital spends — segments previously outside traditional ADEX calculations — providing a fuller view of the ecosystem. Under this expanded lens, Traditional media’s share stands at 40%.Using the legacy definition maintained in earlier editions for continuity, ADEX grew 7% to ?1,15,291 crore in 2025, with Digital at 46% and Traditional at 54%. Together, the two measurement frameworks point to the same conclusion: overall growth has moderated, but the balance of power has firmly tilted toward Digital.A Larger, More Complex Digital EconomyUnder the expanded framework, Total Digital ADEX in 2025 stood at ?93,156 crore, up 22% from ?76,261 crore in 2024. In contrast, Traditional media declined 1% to ?61,949 crore.Digital’s 60% share comprises three components:Core Digital (Search, Social, Video, Display, Ecommerce)Quick Commerce advertising (?4,000 crore)MSME Digital spends (?35,814 crore)The inclusion of MSME Digital — often fragmented and platform-led — reveals the depth of decentralised advertising demand that had previously remained undercounted.Looking ahead, Madison’s report projects India’s adex to reach ?1,74,605 crore in 2026 under the expanded definition, implying 12–13% growth. Digital’s share is expected to rise further to roughly 64% (?1,11,976 crore).On the legacy base, adex is forecast to grow about 9% to ?1,25,600 crore — underscoring that incremental value creation is now concentrated in new-age Digital ecosystems rather than legacy media expansion.What is Driving this Growth?The report identifies three key growth engines reshaping the advertising economy: Large Screen: TV + CTVLinear TV ADEX declined 5% in 2025 to ?32,855 crore, with ad volumes dropping 10%, reflecting FMCG cuts, advertiser churn and genre shifts away from mass-market GECs.However, when Connected TV (CTV) is included, the “Large Screen” category (TV + CTV) grew to ?38,855 crore — up approximately 4%.CTV alone doubled to an estimated ?6,000 crore in 2025. For 2026, Large Screen is projected to rise to ?40,855 crore (+5%), with CTV expected to expand by another third to around ?8,000 crore, even as Linear TV remains flat.The implication is clear: video budgets are being reallocated, not withdrawn. Spend is migrating from traditional linear inventory toward CTV and high-impact sports or premium properties — preserving the television screen as a strategic medium while altering its economics.Retail Media & Quick Commerce: The Media-to-Money LoopWithin Core Digital, Ecommerce and Retail Media advertising reached ?10,257 crore in 2025, growing 27% year-on-year — making it one of the fastest-growing digital segments.More dramatic was the expansion of Quick Commerce advertising on platforms such as Blinkit, Zepto and Swiggy Instamart. Q-Comm ADEX surged from ?1,325 crore in 2024 to ?4,000 crore in 2025 — a 202% jump.Madison’s report forecasts Q-Comm advertising to reach ?6,000 crore in 2026, implying another 50% growth.Together, Retail Media and Q-Comm now form a five-figure-crore “media-to-money” engine — collapsing the gap between exposure and transaction and reinforcing performance-driven planning models.MSME Digital: The Invisible MajorityMSME Digital advertising, estimated at ?35,814 crore in 2025, grew 21% year-on-year and is projected to rise 20% to ?42,976 crore in 2026.These small and mid-sized enterprises collectively represent around 38% of Core Digital ADEX — positioning them as a force nearly as large as Linear TV or Print when considered individually.What was once considered fragmented local spending is now a structural pillar of India’s advertising economy.A Structural Flip, Not a Cyclical ShiftThe headline growth numbers — 12% under the expanded base and 7% under the legacy definition — suggest moderation. But beneath the surface, the architecture of the market has been irreversibly redrawn.Digital is no longer an adjunct channel; it is the primary engine of incremental growth. Retail Media, Quick Commerce and MSME participation are widening the advertiser base, while CTV is reshaping video economics without abandoning the large screen.India’s advertising market in 2025 is not merely bigger — it is more distributed, more commerce-linked and more performance-oriented. By 2026, with Digital projected to command nearly two-thirds of total ADEX, the centre of gravity will move even further away from traditional formats and toward transaction-integrated ecosystems. 

Gourmet Popcornica, India’s largest producer of popcorn maize and a fully integrated agri-to-consumer popcorn company, has appointed 3M Media Works as its strategic communications partner to strengthen brand visibility and leadership positioning across key stakeholder groups. Founded in 2014 and headquartered in Chennai, Gourmet Popcornica is building India’s popcorn value chain, spanning from hybrid seed development, farmer partnerships, kernel processing, storage, and supply. With operations across nine states and over 36,000 acres under popcorn maize cultivation, the company is the number one producer of popcorn maize in India. The mandate will focus on reinforcing Gourmet Popcornica’s corporate reputation and leadership positioning across product quality, supply reliability, and farmer impact. 3M Media Works will lead strategic communications and thought leadership initiatives to strengthen the brand’s role as a trusted partner across the popcorn ecosystem. Commenting on the appointment, SBP Pattabhi Rama Rao, Managing Director, Gourmet Popcornica Pvt. Ltd., said, “Our journey has been shaped by strong farmer partnerships, operational discipline, and a consistent focus on quality across the popcorn value chain. As we scale across B2B, retail, and consumer channels, it is important that our communications clearly reflect the depth of our work and the values that guide us. We believe 3M Media Works brings the strategic clarity and communication rigour required to support this next phase of growth.” Jitendra S. Jha, Managing Director, 3M Media Works, added, “Gourmet Popcornica is a rare example of an Indian agri-led company that combines global popcorn expertise with local cultivation at scale. This mandate is about strengthening leadership positioning, establishing the brand not only as India’s largest producer, but as a thought leader shaping a sustainable, farmer-first, and future-ready popcorn ecosystem.” The partnership aligns with Gourmet Popcornica’s long-term vision of creating an aatmanirbhar popcorn ecosystem where farmers prosper, institutions benefit from reliable and high-quality supply, and consumers enjoy premium popcorn experiences rooted in sustainability and innovation.

Independent global agency W Communications has expanded into Malaysia with the launch of a dedicated local team, appointing Kiersten Chaik as country manager to lead the market and drive growth.Based in Kuala Lumpur, the Malaysia team will deliver senior counsel and day-to-day support across consumer, corporate and integrated communications. The operation will work closely with W’s Singapore headquarters to provide coordinated regional services.The expansion marks a deeper commitment to the Malaysian market, with plans to scale operations across consumer and corporate mandates. The agency said it will support integrated campaigns spanning earned media, social and key opinion leader partnerships as it builds its physical footprint in the country.Chaik brings more than 15 years of experience in agency and strategic communications. She previously spent over seven years at BCW, where she served as executive vice president, managing director and market lead. Her experience includes overseeing consumer and corporate briefs, brand launches, executive profiling and reputation mandates, as well as coordinating multi-market programmes.Robin Chang, general manager, APAC at W Communications Asia, said the move reflects growing regional decision-making and investment in Malaysia, adding that clients are seeking senior counsel with both local expertise and regional connectivity.The Malaysia launch forms part of W’s broader APAC growth strategy. The agency said it will take a phased approach focused on senior leadership, speed of delivery and integrated capability, while remaining closely aligned with its Singapore hub. Further investment is expected as client demand increases.Warren Johnson, founder and CEO of W Communications Group, said Malaysia will play a central role in the agency’s regional expansion, with a focus on strategic counsel and commercially driven creative execution.The Malaysia team will also collaborate with HelloFranses!, W Communications’ creator-focused consultancy in APAC, to strengthen influencer, social and content-led communications offerings.Chaik said her focus will be on building relevance for brands through integrated execution across earned media, social platforms and creator partnerships, positioning W Malaysia for sustained growth.

Edelman India today announced key leadership appointments across its India operations. Siddharth Panicker has been named Head of Edelman’s Mumbai office, while Karthy Prasanna takes on the role of Head of the firm’s Bengaluru office. These elevations reflect the firm’s focus on accelerating growth, deepening client partnerships, and building a strong, shared culture across its India offices. Both roles continue to report into Bhavna Jagtiani, CEO, Edelman India.In addition to leading the Mumbai office, Siddharth Panicker will continue in his role as Head of Financial Services. Having been with Edelman for over a decade, Siddharth leads one of Edelman India’s most established sectors, advising clients across banking, investment, fintech, professional services and legal industries on reputation, positioning and media engagement. In his expanded role, he will continue to focus on driving business performance, strengthening client leadership and developing talent, while playing a key role in shaping the firm’s Mumbai presence.Karthy Prasanna, who continues in his capacity as Consumer Technology Lead, will head Edelman’s Bengaluru office, a key market for the firm’s technology-sector work in India. With close to two decades of experience across consumer technology, start-ups and digital platforms, Karthy has led the expansion of Edelman’s consumer technology portfolio, advising fast-growth and platform-led businesses on brand building, launches and reputation programmes. He has also played a leading role in integrating AI thinking into client strategy and communications, and in his expanded role will focus on scaling the business and strengthening culture within the Bengaluru operation.“I have worked closely with Siddharth and Karthy as we’ve grown the business in India, and both have played an important role in strengthening our client partnerships and shaping our culture of curiosity and excellence,” said Bhavna Jagtiani, CEO, Edelman India. “They combine strong business leadership with a people-first mindset, and these appointments recognise the impact they continue to have across the firm.”

Air India has appointed Senjam Raj Sekhar as its Global Head of Communications. Sekhar announced the development on LinkedIn.In his post, he wrote, “Air India is more than just the flag carrier of the country. It is an enduring emblem of India’s glorious aviation heritage. Now, under the stewardship of the Tata Group, the airline is embarking on a transformative journey honouring its rich roots while evolving into a world-class global airline with an Indian heart.”He added, “Stepping into this role at such a defining juncture in Air India's transformation is an honour and a responsibility that I value deeply. I look forward to working with the exceptional communications team to tell the Air India story as it charts its path to rank among the world's finest carriers.”Sekhar has over two decades of experience in corporate communications and brand leadership. Prior to joining Air India, he served as Head – Global Communications at Mobile Premier League for five years. Over the course of his career, he has also held communications roles at Flipkart, Vedanta Resources Limited, Bharti Enterprises and Samsung.The appointment coincides with a leadership transition within the communications function. Partha Ghosh, previously Global Head of Communications at Air India, has been appointed Advisor to the CEO. In his new role, he will report to Campbell Wilson.Ghosh shared on LinkedIn, “I’m happy to share that I am moving into a new role as Advisor to the CEO. I will be reporting to Campbell Wilson and I look forward to working with him as Air India continues its transformation journey. My best wishes to the new Corp Comms head, Senjam Raj Sekhar, and the team, as they shape the next chapter under his leadership.”

The Singapore Tourism Board has appointed Edelman as its new public relations agency following a competitive pitch, marking a strategic move to strengthen its global communications efforts. The mandate takes effect immediately and will run for an initial period of two years and two months, with an option to extend the partnership for an additional three years.This appointment aligns with STB’s broader Tourism 2040 roadmap, under which the organisation is seeking a collaborative communications partner to enhance its storytelling approach and deepen engagement with global audiences. The focus will be on strengthening media relations, crafting impactful narratives, improving digital visibility, and implementing robust measurement frameworks to evaluate communications effectiveness and reinforce Singapore’s positioning as a leading international destination.As part of the mandate, Edelman will support ongoing public relations activities, including strategic planning, media outreach, crisis and issue management, digital amplification, as well as monitoring and performance evaluation. The agency will also lead earned-led communications for key marketing priorities across leisure tourism, business travel, and the meetings, incentives, conferences and exhibitions (MICE) segment.The partnership is designed to deliver integrated communications strategies and meaningful earned media impact, highlighting the diversity of Singapore’s tourism ecosystem spanning culture, lifestyle, innovation, and global business events. The appointment reflects STB’s continued focus on working with agency partners that can deliver strategic communications support while building deeper engagement with travellers, industry stakeholders, and partners worldwide.

Virgin Atlantic has appointed W Communications as its retained consumer PR agency following a competitive three-way pitch.The agency will be responsible for leading consumer communications for both Virgin Atlantic and Virgin Atlantic Holidays. Its remit includes developing culture-led campaigns and earned media activity aimed at strengthening the airline’s relevance in the UK and international markets, positioning the brand at the intersection of travel, culture, and innovation.The account was previously handled by Tin Man, which secured the business in 2022. At the time, it marked the airline’s first retained PR partnership in more than three years. Tin Man is understood not to have participated in the latest review.Virgin Atlantic joins a growing roster of travel and tourism clients at W Communications, which includes Marriott International and the Cayman Islands Department of Tourism.W Communications, led by CEO Matt Brown who stepped into the role in October 2025, operates a broader group that includes specialist travel agency Lotus. The firm acquired a majority stake in Lotus in 2019 and completed full ownership in 2022. In October 2025, Lotus CEO Jules Ugo stepped down after 18 years with the agency, with managing director Kate McWilliams succeeding her as CEO.

ASICS Middle East has appointed Gambit Communications as its regional PR agency following a competitive multi-agency pitch.The Dubai-based independent firm will manage strategic communications, media relations, and brand campaigns for ASICS across the Middle East. The mandate will be led by Gambit Pulse, the agency’s trends-focused division, which specialises in culturally relevant storytelling and brand momentum.As part of the remit, Gambit Communications will work to strengthen ASICS’ presence among athletes and everyday runners while reinforcing its core philosophy centred on physical and mental wellbeing. The agency will also help streamline communications across key categories such as tennis, padel, and sportstyle, while supporting the brand’s growing involvement in major regional sporting events, including the Dubai Marathon.The appointment aligns with ASICS’ continued efforts to expand running culture and promote holistic fitness across the region, while building deeper connections with local communities and performance-focused consumers.Founded in Dubai, Gambit Communications has been expanding its portfolio across multiple sectors. In 2025, the agency introduced four specialised divisions: Gambit Pulse, focused on trends and culture; Gambit Sage, dedicated to corporate and sustainability communications; Gambit Atelier, covering fashion, culture, and entertainment; and Gambit FWD, focused on technology, innovation, property, and mobility. The agency was also recognised among the top 10 PR firms in the Middle East by PRovoke Media in 2025.

Betway has appointed M+C Saatchi Sport & Entertainment as its global agency partner following a competitive pitch process.The agency will lead the development of a through-the-line global campaign for Betway, covering advertising, communications, sponsorship activation, content creation, and fan engagement. The mandate is focused on strengthening the brand’s presence across sport and entertainment while deepening its connection with audiences.As part of the brief, M+C Saatchi Sport & Entertainment will support Betway’s ‘Feel the action’ brand positioning across its portfolio of major sponsorships. These include partnerships with Arsenal FC, Manchester City, the Springboks, and the Atlassian Williams Racing, as well as its global ambassador Thierry Henry.The appointment comes as Betway expands its efforts to engage fans through culturally relevant campaigns and innovative storytelling. M+C Saatchi Sport & Entertainment brings experience in sports marketing and sponsorship strategy, having worked with major global brands and Formula One partners such as The Lego Group, Barilla, Heineken, Allwyn, and Oracle Red Bull Racing.Through this partnership, the agency will support Betway in amplifying its sponsorship platforms and building stronger engagement with fans and stakeholders across global markets.

Puma has appointed London-based agency The 10 Group to handle communications across Africa for its 2026 FIFA World Cup programme, following a competitive pitch.Under the mandate, The 10 Group will serve as Puma’s EEMEA regional PR partner for the tournament. The scope includes media relations, creator collaborations, events, and activation initiatives aimed at spotlighting Puma’s partnerships with African national football associations and players participating in the global competition.Puma has maintained a presence in African football for more than 30 years, supplying kits and supporting national teams including Morocco, Senegal, Egypt, and Ivory Coast at major international tournaments.The 2026 FIFA World Cup is scheduled to run from 11 June to 19 July 2026 and will be jointly hosted by the United States, Canada, and Mexico across 16 cities. The edition will mark the first time the tournament is staged across three countries and the first to feature an expanded 48-team format.Headquartered in London, The 10 Group also operates offices in New York, Geneva, and Melbourne.

Tata Communications, unveiled ‘Together, limitless’, a new brand identity and global positioning, marking another defining moment in its 24-year journey. This is a strategic milestone designed to enhance differentiated competitiveness, underscore long-term momentum, and anchor the company’s leadership in the new intelligent age. ‘Together, limitless’ expresses the company’s belief that the greatest progress is achieved when expertise, platforms and partnerships come together to create outcomes that extend beyond traditional boundaries. “Our customers trust us because of the deep expertise we bring and the commitment with which our people deliver every day,” said A.S. Lakshminarayanan, MD & CEO, Tata Communications. “That passion defines who we are. Today, we are evolving into a more integrated, future-ready company. ‘Together, limitless’ reflects this new Tata Communications — grounded in trust, driven by transformation, and focused on enabling our customers to achieve more than ever before.” The new positioning comes at a time when enterprises are fundamentally rearchitecting how they operate in increasingly complex hyperconnected ecosystems, while navigating rising expectations around speed, resilience, security and accountability. For Tata Communications this mirrors its own transformation: expanding global presence, deeper customer partnerships and a sharper focus on long-term value creation.  “Over the years, our relevance to customers has grown alongside their ambitions,” Lakshminarayanan said. “We have now entered a new phase of transformation — strengthening our capabilities across products, sales and marketing, and operations. Our Digital Fabric is helping organisations simplify complexity and accelerate innovation. Our new brand promise reflects our ambition to play a bigger role in our customers’ growth journeys.” At its core, ‘Together, limitless’ defines how Tata Communications works with customers, partners and shareholders. Enterprises today operate in an environment of growing complexity — with expanding technology stacks, accelerating innovation cycles and rising expectations around resilience, security and speed. Through extensive customer listening, Tata Communications identified a defining tension: too much noise in the technology landscape and a growing need for clarity, integration and trusted partnership. “‘Together, limitless’ isn’t just a tagline — we are finally putting to words what we have believed in and how we have worked for years,” shared Sumeet Walia, Executive Vice President & Chief Business Officer, Tata Communications. “Our customers come to us with ambition: to grow faster, operate smarter and compete globally. They’re looking for clarity, confidence and partners they can trust. ‘Together, limitless’ is our commitment to work side by side with our customers, combining our platforms, expertise and people with their vision, refusing to accept limits on what’s possible.” The launch also brings Tata Communications’ first television and digital brand campaign, developed in partnership with McCann. The creative mirrors the modern technology environment — busy, noisy, and crowded — before revealing the calm, clarity and momentum that come from thoughtful orchestration. “Companies today don't need more technology — they need better integration,” said Stephen Meade, Executive Vice President — Corporate and B2B, McCann. “This campaign reinforces Tata Communications as the partner that brings clarity to complexity, helping enterprises realise technology’s true promise.” 

Ruder Finn India has been appointed as the official communications partner for OnePlus India, effective immediately.Under the mandate, Ruder Finn India will lead corporate and product communications for the brand across devices, IoT and the broader ecosystem in India. The agency will work closely with the OnePlus leadership team to drive executive visibility, product engagement and ongoing brand communications initiatives.The appointment strengthens OnePlus India’s communications strategy as it continues to expand its presence across product categories in the country.

Edelman has been appointed as the public relations consultancy for the Singapore Tourism Board (STB) following a competitive pitch process that began in October 2025, according to Campaign Asia-Pacific.The account was previously handled by WE Communications, which had held the mandate since 2022. Edelman had earlier managed the business for nine years, including during the COVID-19 period when it supported the tourism body through the crisis.Campaign Asia-Pacific understands that the pitch also saw participation from AKA Asia, Ogilvy and WE Communications.Under the new mandate, Edelman will deliver a two-tier scope of work. Its core responsibilities include strategic communications planning, media engagement, issue and crisis management counsel, digital amplification, and monitoring and measurement. In addition, the agency will provide project-based support for priority campaigns and platforms, leading earned media strategies across initiatives such as Culinary Capital, Singapore Food Festival, Grand Prix Season Singapore, and MICE marketing communications.The partnership will also incorporate Edelman’s proprietary GEOsight AI solution, introduced in May 2025, which is designed to help brands manage and optimise their visibility across AI-generated search environments.The agency said the appointment aligns with STB’s Tourism 2040 roadmap and is intended to strengthen Singapore’s destination storytelling, deepen media engagement, sharpen narrative differentiation, and enhance the country’s digital presence as a global tourism hub.Beyond this win, Edelman continues to expand its destination marketing portfolio in the region. The firm currently manages communications for Hong Kong’s West Kowloon Cultural District and has previously led the ‘Go Mongolia’ campaign, a cinematic initiative aimed at elevating Mongolia’s global profile and positioning it as a destination for exploration, investment, and engagement.

Marico Innovation Foundation has appointed Dr Trisha Parekh as Manager – Marketing Communications and Partnerships. She joined the organisation in February 2026.In her new role, Parekh will work across marketing communications and partnership initiatives at the Foundation.Prior to this, she served as Head – Marketing and Digital Transformation at BVS Global from July 2024 to February 2026. Earlier, she was associated with XED for nearly three years, where she held leadership roles including Head of Marketing and Assistant Director – Brand & Marketing.Parekh has also worked as Insights and Strategy Director at Jigsaw Brand Consultants and as Marketing Manager at KidZania India, where she led marketing and branding initiatives.Her earlier experience includes a stint at Nielsen as Research Executive, focusing on consumer insights for the BFSI sector. She has also been associated with Indian Institute of Management Mumbai as a Research Scholar and with K. J. Somaiya Institute of Management Studies and Research as Research Associate.Parekh began her career at FCB Ulka in media analytics and research.She shared the update on LinkedIn, expressing enthusiasm about contributing to initiatives that create value and building meaningful partnerships in her new role.

IKEA India has appointed Vaishnavi Venkat as its Public Relations Leader. She joined the company in February 2026 and is based in Bengaluru.Venkat moves from Tata Motors, where she served as Senior Manager, Corporate Communications from February 2024 to January 2026.Earlier, she spent close to three years at MSL India, most recently as Associate Director. Prior to that, she was with Edelman for nearly five years, handling mandates across automotive, tourism and consumer brands.At Edelman, she worked on communications for brands including Flipkart, Dubai Tourism and Tata Motors.Venkat began her career with internships at 20:20 MEDIA and R K SWAMY BBDO. She has also worked with WWF-India and was previously associated with The YP Foundation as a peer educator.Announcing the move on LinkedIn, Venkat said the transition marks a new professional chapter and a shift to Bengaluru after a decade in Mumbai.

Jayleena Dey has joined Adfactors PR as Senior Account Executive, marking a new milestone in her public relations and communications career.Announcing the move, Dey said, “Happy to share that I’ve joined Adfactors PR as a Senior Account Executive and started an exciting new chapter in my PR journey.” She added that she is “looking forward to building on that as I grow with this new team.”In her new role, Dey will contribute to client communications, media relations, and brand positioning initiatives as part of Adfactors PR’s communications mandate.Prior to joining Adfactors PR, she was associated with Kommune Brand Communications, where she managed integrated communications and marketing for clients across sectors such as technology, AI, SaaS, mobility, edtech, consumer, and lifestyle. Her responsibilities included brand positioning, content creation, media relations, campaign execution, event coordination, and client onboarding.Earlier in her career, she also gained experience in marketing and social media roles, supporting brand outreach and communications initiatives.With experience across integrated communications and brand strategy, Dey brings strong expertise in public relations, media engagement, and account management to her new role at Adfactors PR.

Rishi Pathania has joined Jindal Steel Ltd as Vice President and Head CSR, where he will lead the company’s corporate social responsibility strategy and community impact initiatives.Sharing the update, Pathania said, “I’m happy to share that I joined Jindal Steel Ltd two months ago as Vice President and Head CSR.” He added that he looks forward to “contributing to the company’s vision and strong commitment to building social capital, creating meaningful and scalable impact for communities.”In his new role, Pathania will focus on strengthening purpose-led initiatives and advancing sustainability-driven programs aligned with long-term community development goals.Prior to this, he spent over a decade with UPL, where he served as Global Head (VP) – CSR, leading the design and implementation of global CSR strategies, managing large-scale projects across multiple geographies, and contributing to ESG and sustainability initiatives. His work involved stakeholder engagement with governments, NGOs, and communities, along with overseeing impact assessment and integrated CSR communications.Earlier, Pathania was associated with Tata Chemicals Ltd as Head CSR – Chemical Business, where he developed and implemented CSR programs aligned with business priorities and community needs, while also driving stakeholder engagement and reporting frameworks.With extensive experience across corporate and development sectors, Pathania brings deep expertise in CSR strategy, sustainability, and community engagement to his role at Jindal Steel Ltd.

Authored By: Anushka Dey, Vice President – Public Relations, SRV Media.In 2026, PR has completely transformed, and relying solely on either cutting-edge analytics or moving stories is outdated. The mixing of both into one trustable practice is what the world, which is already tired and skeptical, needs. As communication channels become more fragmented and automation takes over the feeds, consumers will be the ones leaning toward the brands that not only prove to them their claims with data but also make them feel as humans and not as mere statistics. This is the new dawn of a different kind of PR leadership coming up in the marketing world where data and storytelling are the same partners in the quest for credibility. A modern-day campaign won't have its starting point anymore at a creativity meeting; it will be a map: audience signals, search intent, sentiment curves, and behavioral patterns that tell what people actually care about and give the campaign the right direction. AI and analytics facilitate the decoding of the signal and bring to the surface emerging narratives, hidden risks, and white spaces for the leadership long before they manage to get on the headlines. However, numbers by themselves cannot create a belief; rather, they just set up the questions that a brand must answer honestly.  Sentiment mapping is becoming an important guide for PR strategy. By understanding how different groups feel about an issue, PR teams can respond in ways that calm the situation instead of adding to the tension. This is especially useful in today’s polarized environment. The goal is not to win every argument, but to show that the brand listens, learns, and is willing to evolve based on what people are saying This is the moment when narrative design enters the picture. Rather than disseminating unidirectional messages, the brands that are ahead of the game create the story structures having three main pillars: a definite conflict in humans’ existence, a believable depiction of the improved situation, and clear proof at every stage. The proof consists mainly of data-driven impact metrics, product performance, inclusion, and sustainability but it is all done through the actions of real experts, employees, customers, and communities as the case is translated into human language. The narrative is not carried through corporate scripts but through authentic voices across the different media. The best PR in 2026 acts like a living system rather than a linear campaign. The narrative is started, its reception is measured instantly and the story is developed as the mounting ofsocial media, media and community feedback yields new insights. The assessment of trust as the ultimate KPI becomes more complex as it is not only through the volume of coverage that it is traced but also through the quality of sentiment, repeat engagement, and the readiness of stakeholders to publicly support the brand during scrutiny. The most persuasive PR in 2026 is an intersection of dashboards and firsthand experience. The data provides the “what” and “where”; the people provide the “why.” The task of the future-oriented PR professional is to turn graphs into characters, discoveries into journeys, and numbers into significance. Theoretically, it means that each statistic is to be paired with a human perspective: ? A percentage improvement is to be turned into a customer’s before-and-after story. ? A change in sentiment is to be expressed as an honest account of what the brand changed and learned. ? A risk forecast is to be regarded as a dialogue about accountability, not just reputation. By presenting not just their accomplishments but also the methods and the areas where they still lack, brands express a hope that the audience will be as smart as they are. That modesty, more than any advertising, is what creates lasting trust. In the current situation, PR can no longer function as a simple one-way discourse from press release to coverage; instead, it has to act like a living organism that knows, changes, and improves. The trajectory of the campaign turns to be a circle: find out, create, launch, and then adjust according to the information and the conversation. Analytics reveal the messages that hit the hardest, the channels that deliver more than expected, the points of weariness, and the places where the undesirable narratives may be getting a foothold. However, it is up to the narrator to make the response not a spin but a clear one by changing the stance when necessary, clearing up the misconceptions, and strengthening the ties instead of going after the vanity metrics. In 2026, trust is the compass in PR. It is a gradual process that requires the three components to be in constant harmony over a long period of time: the brand's voice, the data's proof, and the people's feelings in their daily interactions. The future is for the communicators who can work both in a war room and in a spreadsheet with equal ease, who master the subtlety without losing the clarity of the narrative, and who view the audiences not as targets but as partners in a dialogue that never ends. For the modern PR leaders, the challenge is not only to decode trends but also to interpret what they imply for people, culture, and businesses. The more data is available and the more audiences are critical, the more the communicators' task is to make the information understandable tohumans without compromising on its accuracy. This is the point where hard data and human-centric storytelling stop being opposites and become the most powerful force for creating meaningful and resilient brand trust together.DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.

Jist News, the digital-first news platform known for its impactful ground reporting and credible journalism, has appointed award-winning journalist and documentary filmmaker Asmita Nandy as Consulting Editor.A Ramnath Goenka Award winner, Asmita Nandy brings nearly a decade of experience in investigative and immersive journalism across television, digital, and documentary formats. Her work has been recognized with the WAN-IFRA South Asia Award and RedInk Special Mention for impactful storytelling and editorial rigour.Asmita has reported for leading Indian and international media organizations including CNA, French TV, Brut, The Quint, and Reuters, with a focus on people-first journalism and ground-level narratives.At Jist, she will shape editorial strategy, lead documentary initiatives, and mentor Jist's reporting teams to deepen the platform's focus on investigative and field-based journalism.Speaking on her appointment, Asmita Nandy said: “Jist’s commitment to on-ground journalism stands out at a time when trust, depth, and context are more important than ever. I'm excited to work with the team to build narratives that reflect ground realities and strengthen credible journalism."Sattvik Mishra, Co-founder, Jist News, said: "Asmita brings exceptional editorial rigour and a documentary storytelling lens that align perfectly with Jist's mission. Her leadership will be instrumental as we scale our investigative capabilities and deepen our field reporting."Founded in 2023, Jist News focuses on ground reporting, sharp explainers, and investigative journalism in India's digital news landscape.

Brinda Iyer has joined The Estée Lauder Companies Inc. as Communications Manager – Corporate & Public Affairs. She announced the move on LinkedIn, sharing that she will work at the intersection of corporate communications, public affairs and strategic initiatives.Iyer moves to the beauty major after a two-year stint at RISE Worldwide Limited, where she served as Senior Manager – PR & Communications, Talent & CSR.Prior to that, she was Senior Manager, Marketing – Communications & PR at Nykaa. During her tenure, she led earned and owned communications strategies across Nykaa and Nykaa Fashion, driving measurable growth in brand visibility and share of voice. She also spearheaded integrated campaigns, brand launches, spokesperson profiling and CSR initiatives, including partnerships with Sambhav Foundation, the Indian Deaf Cricket Association and Slum Soccer.Earlier, Iyer spent over seven years at Genesis BCW, rising from Account Executive to Account Director. There, she handled clients across sports, FMCG, tourism and media, including NBA, Star Sports, BookMyShow, Tourism New Zealand and HUL brands such as Horlicks and Boost. Her work spanned integrated campaigns, brand management and large-scale international projects.She began her career at Mirabilis Inc: Integrated Communications, where she worked on media outreach and brand launches across hospitality, healthcare and publishing.With over 13 years of experience in strategic communications, Iyer now steps into a corporate and public affairs mandate at The Estée Lauder Companies.

Jayleena Dey has joined Adfactors PR as Senior Account Executive. She shared the update on LinkedIn, marking a new phase in her public relations career.Dey moves to Adfactors PR after a three-and-a-half-year stint at Kommune Brand Communications. She joined Kommune as a Trainee Account Executive in May 2022 and progressed to Junior Account Executive and later Account Executive.During her tenure at Kommune, she managed and supported communications and integrated marketing mandates across B2B accounts spanning technology, AI, SaaS, mobility, edtech, consumer and lifestyle sectors. Her responsibilities included brand positioning, content creation, media relations, campaign execution, event coordination and new client onboarding.Earlier, she completed an internship at XCONICS, where she worked across marketing, social media management and research, contributing to brand pitching, documentation, campaign collaboration and digital initiatives.

IndoBevs, one of India’s fastest growing beverage companies, has appointed Diksha Sahgal as Head – PR and Corporate Communications, a role she assumed following her tenure as a category manager within the organisation.In her current role, Diksha is responsible for shaping IndoBevs’ integrated communications approach, defining its evolving brand voice, and strengthening engagement with consumers, partners, and industry stakeholders as the company accelerates expansion across India and international markets.Diksha joined IndoBevs in 2024 as Category Manager for Speciality Spirits, where she played a role in refining brand positioning, driving portfolio innovation, and deepening the company’s cultural resonance with emerging consumers. During this period, IndoBevs built strong momentum with its recently launched botanically infused liqueur Bonga Bonga.Diksha is a Brand and Communications Strategist with 7+ years of experience. Prior to IndoBevs, she held pivotal roles at Woodsmen Mountain Whiskey and Freecharge, bringing cross-sector experience spanning brand building, consumer engagement, and strategic communications. She holds a specialization in Public Relations from the Xavier Institute of Communications, Mumbai.Speaking on her role, Diksha Sahgal said: “IndoBevs has consistently challenged category conventions to create brands that feel contemporary, expressive, and culturally resonant. Since joining the organisation in 2024, I’ve had the opportunity to work closely on both category building and now communications—two lenses that together shape how brands grow meaningfully. I’m excited to connect culture, commerce, and communication, an intersection that is critical to where IndoBevs is headed.

Hotwire has announced the appointment of Niki Wheeler as Director and Digby Baer as Director, Growth and Marketing, strengthening its UK leadership team.Wheeler joins with experience in earned media, editorial strategy and executive communications, bringing a focus on shaping executive narratives and delivering measurable media coverage.Baer steps in as Director, Growth and Marketing, adding expertise in brand strategy and modern growth marketing. His role will center on aligning creative strategy with commercial outcomes across channels.The company said the appointments come at a time when artificial intelligence is reshaping how UK audiences discover news and form opinions. Hotwire noted that the combined strengths of Wheeler and Baer are expected to support client outcomes while contributing to the agency’s continued growth in the UK market.

Sonali Singh, Account Director and Healthcare Practice Lead at Weber Shandwick Bangalore, has announced her departure from the agency after 10.5 years. Singh’s tenure at Weber Shandwick encompassed client servicing, strategy, media, content creation, and crisis communication across healthcare and social impact sectors.During her time, she played a pivotal role in crafting communication narratives, steering PR strategies, and supporting leading healthcare brands. Her contributions were recognized with awards at forums including ET Kaleido, PR Awards Asia, IPRA, SABRE APAC, and PRCA.Singh began her career in client servicing and media relations with Perfect Relations in Bangalore and Pune, followed by a role as Project Coordinator at EMPRI. She joined Weber Shandwick as Senior Account Manager in 2015, later progressing to Account Director and leading Corporate Social Responsibility and nonprofit initiatives.Closing her chapter with a new business win, Singh expressed gratitude to clients, colleagues, and the Weber Shandwick community, reflecting on the journey as fulfilling and rewarding. She is now looking forward to her next professional adventure.

Omnicom has announced a major restructuring within Omnicom Public Relations Group (OPRG), marking the first significant internal consolidation following the holding company’s acquisition of Interpublic in November.According to an internal memo cited by media sources, Omnicom is merging Golin and Ketchum to create a single brand agency. The combined agency will be led by Golin CEO Matt Neale as chief executive officer, with Ketchum’s Tamara Norman appointed global president. Norman, who became Ketchum’s US CEO in 2024, has been overseeing the region since the departure of former CEO Mike Doyle in July. While integration will take place, reports indicate that Golin and Ketchum will continue to retain their individual brand identities during the transition.In a separate development, Omnicom is folding Porter Novelli into FleishmanHillard. As per reports, Porter Novelli will operate as a dedicated brand within FleishmanHillard rather than as an independent agency. In the memo referenced by media outlets, OPRG CEO Chris Foster stated that the two agencies are closely aligned across corporate affairs, reputation management, and purpose and social impact work, and that the move is aimed at improving consistency of delivery across markets.J.J. Carter will continue to serve as CEO of FleishmanHillard, while Porter Novelli CEO Jillian Janaczek will take on the role of Americas CEO, according to reports.The restructuring is expected to be implemented in phases through 2026. Reports state that Omnicom has emphasised continuity for clients and teams, noting that client work will continue without interruption and that existing agency brands, teams, and day-to-day relationships will remain in place.Several agencies within Omnicom’s PR portfolio are not impacted by the changes. According to reports, Weber Shandwick, MMC, and Omnicom’s public affairs firms including DDC Public Affairs, GMMB, FP1 Strategies, Mercury Public Affairs, PLUS Communications, Portland Communications, and VOX Global will continue to operate as they do currently under the same leadership.

ON PURPOSE has secured a strategic equity investment from PR industry veterans Rishi Seth and Zach James, as the mid-sized communications firm looks to accelerate its next phase of growth while deepening its focus on social impact and sustainability.Seth and James bring more than three decades of combined leadership and entrepreneurial experience to the firm. Their careers span senior roles across agencies such as BCW Global, Six Degrees PR, Alphabet Consulting, and Text 100. More recently, both became strategic investors in The PRactice, a move that mirrors their latest involvement with ON PURPOSE.The investment is aimed at supporting ON PURPOSE’s long-term scale ambitions. Key priorities include shifting the business towards a more predictable, retainer-led revenue model and strengthening leadership depth beyond the first line of management. Despite the equity infusion, ON PURPOSE will continue to operate independently of the investors’ other business interests and will maintain its clear stance of working exclusively on social impact-driven mandates, including its long-standing refusal to represent polluting industries.Founder Girish Balachandran will continue to lead the firm as CEO and retain his shareholding. The partnership is positioned as a hands-on one, with Seth and James expected to work closely with Balachandran, the leadership team, and clients, contributing operational expertise and strategic guidance as the firm evolves.The move reflects a broader belief that purpose-led communications is no longer a niche discipline but increasingly central to reputation management, regulation, talent engagement, and long-term business value. The partnership also underscores a shared view that future-ready communications models must balance measurable impact, predictable growth, and storytelling suited to an environment shaped by AI, digital platforms, and rising stakeholder scrutiny.In addition to growth and scale, the investment is intended to help ON PURPOSE build stronger senior leadership capacity and sharpen its organisational structure as the firm expands its client base across sustainability, advocacy, development communications, CSR, and behaviour change.Seth and James’ involvement with ON PURPOSE follows a similar investment they made in The PRactice two years ago. Both firms will continue to operate independently, with Girish Balachandran and Nandita Lakshmanan remaining CEOs of ON PURPOSE and The PRactice respectively. While there is no merger planned, the structure allows for selective collaboration and shared learning between the two organisations.The two firms are positioned as complementary rather than overlapping. The PRactice’s strengths lie in corporate reputation, leadership communications, B2B technology, and stakeholder relations, working with Fortune 500 companies, unicorns, and global technology brands. ON PURPOSE, by contrast, works closely with multilaterals, foundations, NGOs, and organisations focused on social and environmental impact. Together, the combination is seen as enabling broader capability-building while preserving distinct identities and values.Operationally, the arrangement is expected to allow best practices from both firms to inform each other’s growth, functioning as a more flexible, incubation-led model rather than a traditional network structure. The leadership on both sides views the partnership as an enabler of stronger capabilities and more sustainable scale, without creating conflicts or diluting each firm’s core mission.

Vrinda Jethani has joined MSL India as Manager, marking the next step in her public relations career. She took on the role in January 2026 and is based in Mumbai, working in a hybrid capacity.Prior to this appointment, Jethani was associated with Carmine Communications LLP as Public Relations Manager. Before that, she spent over three years at Avian We., where she served as Senior Account Executive and worked across a diverse portfolio of brands including Zydus Wellness, Meesho, Garnier, Pernod Ricard India, LEGO Group, Marriott International Thailand and Vietnam, PVR INOX Pictures and Maybelline India.Her responsibilities across roles have included managing integrated PR campaigns, developing communication strategies, media relations, content development, influencer marketing and stakeholder coordination. Jethani has also handled proactive media outreach, research, media mapping and campaign amplification across multiple sectors.Earlier in her career, she worked with Communicate India and White Marque Solutions, managing communication strategies for clients across education, lifestyle, real estate and consumer brands. She began her professional journey with internships in public relations in Mumbai.

Authored by Burzeen Bhathena, Director of Marketing of NMIMSOver the past century, every medium has had its moment. Print took nearly eight decades to reach the ?1,000-crore ad milestone, television did it in just 30 years, and digital did the same in less than a decade.The major difference? Measurability. For the first time, marketers could see, in near-real time, what their rupee delivered, from impressions to leads to sales to advocacy. The ability to measure, optimise, and justify every spend has now redefined how brands think about success.As per the Dentsu Digital Report 2025, India’s digital advertising industry is projected to surpass ?65,000 crore by 2026, accounting for nearly 50% of total ad spends, with performance, content, and influencer marketing driving the growth.In today’s fragmented attention economy, digital remains the only medium that connects investment directly to outcome. However, even in the online world, attribution is becoming complex. A digital native learner is likely to encounter our communication as a YouTube ad, see an Instagram ad, get ‘influenced on Twitter’ and finally convert after receiving an email from the brand or one of its affiliate network partners. Traditional last-click attribution models would credit only one of these touchpoints, masking the real impact of the multi-channel engagement. This is why brands must move towards data-driven attribution models that capture the full customer journey, not just its endpoints.Another fallout of the fragmented media is that brands must ensure that they implement an Integrated Marketing Communications (IMC) approach. The approach ensures that the same message is being delivered through all the media including PR. Thus, Marketing and PR, that were once viewed as distinct disciplines, are now inseparable partners in shaping perception, driving trust, and influencing outcomes.“Measurement is no longer about counting clicks. It’s about connecting conversations.”The blurring of lines between Marketing and PR also means that measurability must happen across the entire funnel, from Awareness to Advocacy. A well-written PR article in a top-tier publication can spark curiosity, while a digital marketing ad can nurture that interest into an enquiry. This is one more reason why attribution needs to evolve from the current and most-followed last-click models to multi-touch and data-driven attribution that values earned media, influencer engagement, and organic amplification as key contributors to the lead quality and conversions from it.For all leading brands including NMIMS, PR is no longer an afterthought. It is the storytelling medium that gives our marketing campaigns credibility and emotion. Through strategic integration, PR strengthens our share of voice, boosts campaign narratives, and drives trust that paid media alone cannot achieve.At NMIMS, when we launch campaigns for driving registrations for entrance exams of our undergraduate programmes, all the agencies including creative, PR, and social media work in unison. The campaign narrative across the different media including digital and print are simultaneously amplified through editorial features, alumni stories, and expert features that appear in national and vernacular dailies. The convergence of paid, owned, and earned media ensures that the message resonates across our different audiences and markets, not just through frequency, but through authenticity.The influx of AI and automation in CRM platforms like Salesforce is also transforming the way we measure and integrate communication efforts. Salesforce enables us to track every interaction, from a media mention to a chatbot query and then tie it back to the impact on the overall pipeline. Specialised analytical tools can now identify which content or coverage is most likely to convert interest into action. These tools are especially powerful in the education sector, where the decision journeys are long and reputation plays a pivotal role.In today’s scenario, both Marketing and PR must work in tandem to build reach and credibility and when that happens the result is a brand that is visible, valued, and verified, not because it speaks the loudest, but because it communicates with authenticity and impact.When marketing builds reach and PR builds belief, the result is a brand that is not just seen but trusted.?DISCLAIMER: The views expressed are solely of the author and The PR post does not necessarily subscribe to it.

Manish M. Suvarna has taken on the role of Senior Correspondent at Press Trust of India (PTI), marking a new chapter in his journalism career. He is based in Mumbai.Suvarna joins PTI after spending three and a half years at moneycontrol.com, where he reported extensively on the Reserve Bank of India, money markets, banking, and financial services.Prior to moneycontrol.com, he worked with organisations including IANS, The Economic Times, The Financial Express, TickerPlant, and Cogencis Information Services, covering equity and debt markets, government securities, corporate bonds, and liquidity-related developments.With this move, Suvarna brings his experience in financial and market reporting to PTI’s newsroom.

Edelman has appointed Michael Hughes as Account Director, with a secondment into Abu Dhabi’s Advanced Technology Research Council (ATRC). He began the role in January 2026 and is based in Abu Dhabi.In his current position, Hughes is seconded into ATRC to manage and support communications activities for Venture One across its portfolio. The move marks a return to agency leadership for Hughes, who brings over two decades of global experience across strategic marketing, communications and project management.Prior to joining Edelman, Hughes served as Communications Planning Manager at ADNOC Group, where he transitioned from consultant to full-time hire. His responsibilities included overseeing communications project management, operating models, business processes and change management initiatives across the group.Hughes has previously held senior roles at Hill+Knowlton Strategies, The Corporate Office UAE, and ME3, and has worked extensively across the Middle East on marketing, communications and large-scale project execution.His appointment strengthens Edelman’s leadership bench in the region, particularly across government, energy and technology-linked mandates.

Jean Tan has been appointed as Global Senior Vice President of Corporate Affairs & Sustainability at Mars, joining a key division within Mars Snacking. Based in London, Tan will oversee corporate affairs and sustainability initiatives across the company’s iconic brands and high-growth business units.With extensive experience in corporate communications and public affairs, Tan previously held leadership roles including Vice President of Corporate Affairs & Sustainability for Mars Wrigley Europe & Central Eurasia, and Corporate Affairs Director for Mars Wrigley Asia & Global Emerging Markets. She also serves as an Independent Director at ICP Ltd., a Singapore-based commercial real estate firm.Tan’s career spans global leadership in strategic communications, investor relations, and sustainability across major multinational organizations. She has advised companies on corporate reputation, employee engagement, and public affairs while holding senior roles at Landmark Public Affairs, Brunswick Group, and IHG Hotels & Resorts.At Mars, Tan will focus on aligning corporate affairs and sustainability strategies with business objectives, leveraging her expertise to strengthen brand reputation, stakeholder engagement, and sustainable growth. Her appointment reflects Mars’ commitment to driving responsible business practices and enhancing its global footprint in the snacking industry.

Skyscanner has promoted Joe Ann Teh to the role of principal PR and communications manager, marking a new milestone in her career with the global travel platform. She continues to be based in Singapore and is part of the company’s global PR and communications function.Teh has been with Skyscanner for over three years. Prior to her promotion, she served as senior global PR and communications manager for the APAC region, where she worked on regional communications strategy and execution. In her new role, she takes on expanded responsibilities within Skyscanner’s global communications leadership.Before joining Skyscanner, Teh held the position of regional PR and communications manager for APAC at Subway. She has also worked with organisations including Kuala Lumpur Pavilion, AirAsia, Ate Consulting, and TEAM LEWIS, handling public relations, corporate communications, digital communications, and crisis management across multiple markets.Across her career, Teh has built experience in global and regional communications, media relations, internal communications, and brand storytelling, working with both consumer-facing and corporate brands in Southeast Asia and beyond.

Tata Chemicals has elevated Chintan Joshi to head of corporate advocacy, communications and CSR, expanding his leadership responsibilities within the organisation. He previously served as head of corporate advocacy and communications at the company.The expanded role reflects Tata Chemicals’ focus on strengthening corporate reputation, stakeholder engagement and policy advocacy, while aligning communications with business and sustainability priorities.Joshi brings over 25 years of experience across corporate communications, public relations, brand strategy, government affairs, crisis management and CSR. Before joining Tata Chemicals, he led communications for the India subcontinent at Covestro. His earlier career includes leadership roles at Mahanagar Gas Limited, Siyaram Silk Mills Ltd. (Oxemberg), PCS Technology Limited and Akai India.

Edelman’s growth story has stalled. For the third year running, the world’s most visible PR agency has seen its global revenue contract, underscoring how vulnerable even market leaders are to sectoral headwinds, client budget resets, and shifting demand for communications services. The 2025 numbers signal less a cyclical blip and more a structural challenge: America is dragging performance down, while pockets of growth outside the U.S. are not yet large enough to offset the decline. DJE Holdings-owned Edelman reported like-for-like global revenue of $950 million in 2025, down 4% from $986 million in 2024, keeping the agency below the $1 billion threshold it first crossed in 2022. The decline, adjusted for currency movements, marks the third consecutive year of contraction — a rare losing streak for a firm long positioned as the industry’s bellwether.The real pressure point remains the United States, which still accounts for more than half of Edelman’s global business. U.S. revenue fell 8.1% to $541 million, deepening a multi-year slide that has already cost the agency its status as the largest PR firm in the country by revenue. In 2024, Edelman ceded that title to Real Chemistry — a shift driven in part by the latter’s AI-heavy healthcare arm, Swoop, which later spun out as a separate entity.Outside the U.S., the picture is more nuanced. EMEA edged up 0.5% to $243 million, powered by sharp gains in the Gulf — UAE up 33% and Saudi Arabia up 68%, reflecting stronger corporate communications and public affairs demand in the region. Latin America grew 16.7% to $38 million, with Argentina and Brazil leading the rebound, while Canada rose 8.6% to $40 million.APAC, however, slipped 1.7% to $87 million, even though India and Southeast Asia posted 7.5% growth, highlighting how uneven regional performance can dilute overall momentum.The 2025 figures incorporate contributions from United Entertainment Group, Edelman DXI (data & intelligence), and Edelman Smithfield (financial communications), but exclude sister agencies Zeno Group and Ruth within the DJE portfolio — a reminder that group-level performance can look different from standalone agency results.On the services side, marketing and communications emerged as Edelman’s strongest engine, growing 6.3%, followed by financial communications at 1.7%. Yet these gains were insufficient to counter deeper sectoral pain.The sharpest drag came from health (–7%) and food & beverage (–10.7%), two pillars of Edelman’s U.S. business. The agency attributed the softness to pricing pressures and disruptions linked to GLP-1 drugs reshaping food, beverage, and wellness marketing. Along with CPG, these categories form three of Edelman’s five core U.S. “growth engines,” amplifying the regional slowdown.There were bright spots. Technology grew 7.7% globally — including a robust 6.5% in the U.S. and 30.8% in Canada — while financial services advanced 5%, reflecting steadier demand for reputation, regulatory, and crisis communications.Edelman’s 2025 performance underscores a broader industry reality: growth is increasingly fragmented across markets and sectors, and reliance on the U.S. is becoming a strategic vulnerability. Until non-U.S. regions scale materially or health and CPG recover, the path back to $1 billion looks more marathon than sprint. 

Adgcraft, has secured the PR mandate for the 2nd edition of “Kalidas ka Kathaalok”, the Great Indian Storytelling Festival by Samay Yaan in collaboration with Indira Gandhi National Centre of Art. The event will take place at the historic Purana Qila, New Delhi, on the 7th and 8th February 2026. This two-day cultural event is themed as a time travel into the literary world of Mahakavi Kalidasa, exploring India’s civilisational imagination through storytelling, theatre, music, and art.Adgcraft Communications comes on board as the PR Partner for this event, overseeing and managing its strategic and creative media communications, amplifying the event’s cultural narrative across media platforms. The partnership aligns with the festival’s core theme, bringing India’s literary heritage to the forefront and encouraging classical storytelling through the concept of time-travelling as a living, breathing art form that continues to shape identity, imagination, and dialogue.Commenting on the partnership, Abhinay Kumar Singh said, “Kalidas ka Kathaalok is a beautiful concept as Kalidasa remains one of the greatest literary geniuses in our history, experiencing his world through storytelling, music, and performance makes that legacy accessible in a deeply meaningful way. For today’s young generation, which is already drawn to creativity, art, and expression, this festival offers an opportunity to engage closely with Sanskrit, tradition, and the spirit of Bharat. We are excited to be part of such a thoughtful cultural journey and  partner with Kathaalok in bringing these stories to life.”Talking about it, Bharti Dhingra, Project Head of Katha Lok, said, “This festival is built around listening to stories, to places, and to the questions ancient India explored around love, power, nature, and society. Kalidas ka Kathaalok does not instruct audiences on how to view the past; it creates an atmosphere that encourages reflection and dialogue. By situating these experiences within Purana Qila, we invite visitors to move through history both physically and emotionally, allowing the past to feel present rather than distant. With Adgcraft Communications joining us as our PR partner, we are confident and assured that this vision of art, storytelling, and cultural engagement will reach wider audiences and deepen its impact.”Kalidas ka Kathaalok is an immersive cultural festival that draws inspiration from the works and world of the legendary Sanskrit poet Kalidasa. This festival is themed over “Let’s time-travel to a Bharat, 2000 Years Ago” and reimagines ancient Indian thought for contemporary audiences. Set within historically significant spaces, it encourages visitors to experience literature as a living tradition. There would be a grand stage, experience zones, ancient attars, brahmi scripts, Sur Samay Yaan, creating a reflective environment where art becomes a medium to explore timeless themes of love, nature, power, and society. The festival bridges classical heritage with modern sensibilities, making the past feel immediate and deeply relevant.

Jigar Shah has taken on a new role as Communications Manager at YRF – Yash Raj Films, marking his move into studio-side communications after a long career in entertainment media and digital content.Before joining YRF, Shah worked with ETimes, a Times of India company, where he served as Senior Digital Content Producer and contributed to entertainment storytelling across digital platforms.His earlier professional journey includes handling digital marketing mandates at 59th Parallel for celebrities and brands, where his responsibilities ranged from content strategy and audience growth to video creation and platform execution.Shah also brings extensive newsroom experience. He has previously worked with Hindustan Times, Mid-Day, Box Office India, and Bollywood News Service, covering cinema news, celebrity interviews, box office trends, and industry developments for multiple publications in India and overseas.With experience spanning journalism, digital media, and content strategy, Shah’s appointment strengthens YRF’s communications function.

Brazen MENA, the award-winning communications agency with offices in Dubai and Riyadh, has started the year with a series of significant client wins, reinforcing its position as a leading communications partner for lifestyle brands in the region. Strengthening its rapidly growing regional footprint, the consultancy has added major names spanning luxury, hospitality, FMCG and consumer tech, underscoring the impact of its ‘B Ahead, B Brazen’ platform built on Visibility, Reputation and Impact.Further expanding within the UAE’s thriving hospitality sector, Brazen MENA has been selected as the communications partner for SO/ Ras Al Khaimah, the region’s first design-led, all-inclusive SO/ resort outside Europe. Now officially open on Al Marjan Island, the property blends bold design, curated creativity and lifestyle-led luxury, establishing a new benchmark for the SO/ brand in the region.In the FMCG category, the agency is supporting the regional growth of Oodles of Doodles, the playful, kid-designed flavoured water brand that recently launched in the Middle East. Built on creativity and self-expression, the brand is gaining traction among families and communities across the region, with Brazen MENA leading its PR and influencer strategy.Brazen MENA has also strengthened its F&B portfolio through its work with Al Safadi Hospitality. Marking a milestone period for the renowned Lebanese brand, the agency’s remit spans the newly formed hospitality umbrella, the expansion of its concepts, including Oventine and Table 25, and full communications for the flagship Al Safadi restaurant brand across the UAE. As the group enters a strategic phase of growth, the partnership reinforces Brazen’s longstanding expertise in elevating the region’s most loved dining institutions.Rounding out its new partnerships, Brazen MENA has also been appointed by Belkin, the California-based accessories leader delivering award-winning power, protection, productivity, connectivity, and audio products over the last 40 years. The agency is supporting the brand’s expanding presence in the UAE and Saudi Arabia, reflecting Brazen MENA’s ability to champion leading international names within the regional consumer landscape.Louise Jacobson, Managing Partner at Brazen MENA, commented:“Opening the year with this calibre of brands reflects the confidence clients place in our approach and the value of true partnership. They choose us for communications that prioritise quality, deliver measurable results and build long-term reputation. We’re proud to work with ambitious brands that are innovating, growing and shaping the future of their industries.’’With expanding teams in Dubai and Riyadh, Brazen MENA continues to build momentum across the GCC, delivering future-focused communications strategies rooted in cultural insight, creativity and impact.

Indian public relations firm, Value 360 Communications Limited, today announced the appointment of Atul Sharma as its Chief Executive Officer (CEO), effective February 04, 2026. Atul will be responsible for defining the firm’s vision and growth charter including expansion in new markets, acquisitions, introducing new verticals and driving operational excellence. His role will include building a thriving people-first culture focused on elevating client experience and engagement. In addition to his enterprise duties, Atul will lead the firm’s value proposition focusing on AI, big data and analytics, while driving deeper integration across Value 360 Group companies including Popkorn and ClanConnect and augment the global expansion for Value 360 Group.Atul in the capacity of CEO, will support company’s business operations & will help with the expansion of the new verticals as stated above. Kunal Kishore, Founder and Chairman of Value 360 Communications Limited, will continue his role as a Chairman, setting strategic direction across all Value 360 Group companies, while focusing on fundraising and developing new service offerings including public affairs, public advocacy and government partnerships.“I am looking forward to work closely with Atul, who has led transformative growth across different firms in the last few decades. Together, we are committed to build lasting value for our clients, people and shareholders.” said Kunal Kishore, Chairman and Managing Director, Value 360 Communications Limited.“It is an absolute honour and privilege to lead Value 360 in midst of its IPO journey as it enters its next chapter of growth,” said Atul Sharma. “I am going to focus on what I do best – building high performance teams, deepening client relationships on the back of exceptional work and innovative campaigns and winning in the marketplace. I am excited about the opportunities to build a world class PR firm, first time around from India to the world.”Atul joins Value 360 after an accomplished tenure as CEO of Ruder Finn India and Middle East. Over the years, he built stellar teams and expanded the firm’s presence across India and the Middle East, contributing to exceptional business growth, client relationships, and reinforcing the firm’s strategic standing in the region. A respected industry leader, Atul is recognised for his expertise in tech-first communication, innovation and organisational transformation. He has held positions at PRCAI including President and Vice President (2018-2024) and is a frequent contributor to global industry forums and leadership councils. 

Gagan Mangal has taken on a new role as Head of Communications at Nissan Motor India Private Limited, effective January 2026.Prior to this appointment, Mangal spent over 14 years at Volkswagen India, where he most recently served as Lead, Marketing Communications and Press. In this role, he was responsible for brand and product communications, media relations, and press strategy.During his tenure at Volkswagen India, he also held the position of Head of Press Communications for nearly seven years, along with earlier leadership roles including Chief Manager, Senior Manager, and Corporate Communications Manager. His responsibilities spanned corporate communication, media engagement, and strategic messaging for the brand in India.Before joining Volkswagen India, Mangal worked with Hyundai Motor India Limited as an Assistant Manager, where he was involved in corporate communication functions.With close to two decades of experience across the Indian automotive sector, Mangal brings extensive expertise in communications, press relations, and brand storytelling to his new role at Nissan Motor India.

BigTrunk Communications has announced the appointment of Santosh Pawar as a Senior Vice President - Business, strengthening the agency’s growth, partnerships and market expansion capabilities.Santosh brings over a decade of leadership experience across India’s leading broadcast and entertainment networks, having served in National Sales leadership roles at Sun TV Network, Shemaroo Entertainment, and previously as Zonal Head Sales at Zee Entertainment Enterprises. His expertise lies in building large-scale advertiser relationships, driving revenue growth across regions, and navigating complex media ecosystems at a national level.His move to BigTrunk signals the growing convergence between traditional media monetisation and digital performance-driven marketing, as brands increasingly seek integrated, measurable solutions across platforms.Speaking about his new role, Santosh Pawar said, “BigTrunk Communications is at an exciting stage of growth where digital solutions are directly influencing business outcomes for brands. I look forward to leveraging my experience in media partnerships and market expansion to help the agency scale its impact and build stronger brand relationships across industries.” Bharat Subramaniam Founder & Managing Director at BigTrunk added, “Santosh’s deep experience in national media sales and advertiser partnerships adds a significant dimension to our leadership team. His understanding of brand ecosystems and market dynamics will help us accelerate our growth and strengthen our partner-led approach across categories.”With this appointment, BigTrunk continues to strengthen its leadership team as it scales its presence across India and international markets.

Hadeel Basheer has been appointed assistant director of marketing communications at Hyatt Place Riyadh Al Sulaimania, marking the next step in her progression within Hyatt’s marketing leadership in Saudi Arabia.Basheer has been with Hyatt Place Riyadh Al Sulaimania for over six years, most recently serving as senior marketing manager from January 2024 to January 2026. Prior to that, she held the role of marketing manager for two years and earlier worked as assistant manager, marketing communications, building her experience across brand positioning, promotions and strategic marketing initiatives.Alongside her role at Hyatt Place, Basheer has also served as cluster marketing manager at Hyatt Regency Riyadh Olaya, further expanding her scope across multiple properties within the group.Earlier in her career, she worked in business development and marketing roles at Tayfe Science and Art Forms, and began her professional journey at Zain KSA, where she handled telesales and account management responsibilities.In her new role, Basheer will oversee marketing and communications efforts at Hyatt Place Riyadh Al Sulaimania, continuing her long-term association with the brand and property.

Bloomingdale Public Relations has appointed Ekta Sibal as Communications Lead for Southern India, marking a significant step in the agency's national expansion strategy. In this role, Ekta will drive growth across southern markets, deepen client partnerships, and build strategic networks with media, brands, founders and business leaders.The appointment reflects growing demand for region-specific communication strategies, particularly within South India's thriving consumer and startup ecosystem. Based in Bangalore, Ekta will report to Vikram Kharvi, CEO of Bloomingdale PR. Ekta brings over a decade of experience building and scaling consumer brands across Technology, D2C, FMCG, Fintech, and Lifestyle sectors. She has led communications for high-growth startups and Fortune 500 companies alike including brands like Walmart, Huawei, TikTok, Flipkart, and startups like Kapiva, The Whole Truth Foods, Josh Talks, Super Tails delivering narrative-led strategies that drive measurable business impact. Her expertise spans crisis communications, brand storytelling, and integrated marketing, with a proven track record of managing cross-functional teams across both independent consulting and agency environments. Her core strengths include collaborating with founders and leaders to craft compelling brand narratives, build media equity, and develop long-term reputation frameworks.Vikram Kharvi, CEO Bloomingdale Public Relations, said: "The South is experiencing a remarkable surge in entrepreneurial energy, and brands need communications partners who truly understand the nuances of building in this market. Ekta brings deep sector expertise, strong founder relationships, and a brand-first mindset that aligns perfectly with where we see PR heading. We're thrilled to have her lead our expansion at such a pivotal moment for the region."Commenting on her appointment and role, Ekta said, "There's nothing quite like partnering with new businesses and watching the ecosystem transform around them. The pace of change is exhilarating, and PR has had to evolve just as quickly. Bloomingdale PR gets this instinctively, they're already at the forefront of founder-led, brand-centric communications, which is exactly how I've always approached the works. Together, I'm excited to shape the next decade of storytelling in one of India's most dynamic markets"This appointment reinforces Bloomingdale PR's integrated communications offering and commitment to India's rapidly evolving brand and startup landscape.

Ford Motor Company of Southern Africa has appointed Dustin Chick as communications director. He will take on the role from March 1.Chick joins Ford from Razor Public Relations, marking his first in-house role after an agency-led career. He founded Razor in 2020 as a standalone PR offering within M&C Saatchi Group South Africa and led the agency to become one of the most awarded PR firms in Africa. Razor was named among PRovoke Media’s 10 Best Agencies in Africa in 2025, and Chick announced his departure from the agency last week.Over his career, Chick has advised CEOs, corporates, C-suite leaders, government ministers and community organisations on reputation management and strategic communications. Before launching Razor, he spent nine years as head of strategy at Ogilvy South Africa and earlier served as strategy director at MSL Johannesburg.At Ford, Chick succeeds Minish Bhagaloo, who spent 11 years in the company’s communications function and has moved to the Automobile Association of South Africa as head of public relations and advocacy.In his new role, Chick will lead communications for Ford Motor Company of Southern Africa, including the modernisation of its communications strategy with a focus on digital transformation and storytelling. He will report to Sinead Phipps, communications director for international markets, and locally to Neale Hill, president of Ford Motor Company Africa.Neale Hill said the appointment strengthens Ford’s ability to engage employees, customers, dealers and stakeholders as communications becomes increasingly strategic within the automotive sector. Chick said joining Ford presents an opportunity to contribute to an organisation where communications plays a central role in long-term trust, competitiveness and engagement.